After collaborating with automotive giants such as Ford Mustang and Mini Cooper, renowned photographer Mathieu César joined forces with DAB Motors.
On the look out for artists who push the boundaries, DAB Motors has the chance to collaborate with Mathieu Cesar, a photographer with more than one string to his bow.
Before becoming the photographer we know today, Cesar was once a hairdresser, who then shook hands with the Queen of England, having photographed some of the biggest names on the cultural scene including Daft Punk, Natalie Portman, Pharell Williams and Buzz Aldrin. Mathieu knows how to sculpt light to give life to his images, and thanks to his use of black and white, makes them timeless.
Also directing movies, Mathieu Cesar worked on a short film presenting the revelations of the César, clips for internationally renowned musicians such as Lenny Kravitz, a journey rich in encounters and projects.
“I discovered Mathieu’s work through a project presented by The Arsenale. His photos of the mythical Daft Punk were printed on carhoods. Mathieu is a true “Self-Made Man”, he knows how to stand out, his career inspires me by his audacity and his flawless aestheticism.” Simon Dabadie, founder and director of DAB Motors
Simon reached out to Patrice Meignan, creator and founder of The Arsenale, who was able to connect him with Mathieu, and thanks to Patrice the DAB Motors x CESAR project began in March 2020. Together with Simon Dabadie, founder and director of DAB Motors, Mathieu Cesar created an LM-S matching his image, entirely black and white. An object that knows how to create desire.
“We like beautiful things, we are concerned about perfection. We are both aesthetes. Simon and I understand an off-format culture, we know how to push the limits of our field while remaining extremely sharp.” Mathieu Cesar.
According to Mathieu, the greatest quality of the DAB Motors LM-S is its lightness, its playful aspect, its 127 kilos make it an urban motorbike that adapts perfectly to his Parisian lifestyle. As Colin Chapman (founder of Lotus) used to say “light is right”.
“The LM-S makes endless Parisian trips, a real pleasure, and breath of fresh air. Its agility allows me to be at 12midday on a shoot and at 3pm on the other side of Paris for a meeting.» Mathieu Cesar
“Working with Mathieu was a pleasure, he’s now part of the Art Division of DAB Motors alongside The Bloody Beetroots, DJ, the first artist who collaborated with DAB Motors. “