Presenting — DAB Thursday Experiment.

At DAB Motors, we believe a motorcycles are more than transportation. They are a statement — a fusion of design, passion, and culture. That’s why we created DAB Thursday Experiment: a weekly stage where we push the boundaries of what an electric motorcycle can be.

Every Thursday, we reimagine our machines as cultural experiments. Some concepts live only as visions, while others may find their way into reality. Each one exists to remind us that a DAB motorcycle is more than a machine — it’s a canvas.

What is DAB Thursday Experiment?

DAB Thursday Experiment is our space to test ideas that challenge convention. It’s about taking inspiration from design, fashion, and art — then colliding it with the precision of luxury electric motorcycles.

Our goal is simple: to surprise, to provoke, to spark emotions. Because true design doesn’t just work — it makes you feel something.

Today’s Experiment: Bricks Bodywork.

For many of us, plastic bricks were the first building blocks of creativity. They taught us construction, problem-solving, and imagination long before we knew what design meant. What began as play has since evolved into a global cultural movement, shaping architects, artists, and creators across generations.

The Experimentation 001: Bricks Bodywork. is a playful collision of this universal language of creation with the precision of a high-end electric motorcycle.

• The soft Alcantara seat contrasts with the rigid geometry of the bricks.
• The bodywork is reconstructed in pixelated form — a reinterpretation of our signature lines through a brick-inspired lens.
• The taillight emerges in transparent red bricks, a nod to toy cars elevated into the elegance of real motorcycle design.
• Underneath, the engineering remains pure DAB: golden Paioli suspension, Brembo brakes, and our advanced electric powertrain — performance meeting artistry.

The result is an electric motorcycle based on the award winning DAB 1⍺ that embodies both nostalgia and innovation: a machine built on the simplest building block of imagination.

Motorcycles as a Canvas: Where art meets engineering

At DAB Motors, we don’t see motorcycles as mere machines. We see them as platforms for creativity — expressions of culture that sit at the intersection of art, design, and technology.

The Experimentation 001: Bricks Bodywork is just one experiment, but it captures our belief that an electric motorcycle can be more than a ride. It can be a story. A sculpture. A cultural artifact.

Your Turn: Co-Creating with DAB Motors

Have an idea worth exploring? Drop it in the comments on our Instagram Page. Each Thursday, we’ll take one step further into reimagining what motorcycles can be — and your idea might just become our next experiment.

Because at DAB Motors, the road is only part of the journey. The rest is imagination.