French motorcycle manufacturers DAB Motors and Peugeot Motocycles have announced an industrial strategic partnership that will create a very unique offering in the electric motorcycle market.
The two brands have joined forces to leverage their respective strengths, with DAB Motors bringing its innovative vision in EV design and Peugeot Motocycles contributing its industry expertise and global distribution network.This partnership marks a new chapter in the evolution of the french electric motorcycle industry, and promises to deliver made in France cutting-edge technology and innovative solutions to consumers.
"I am thrilled to be partnering with a historical manufacturer such as Peugeot Motocycles. This strategic collaboration will take DAB Motors to the next level. With the support of Peugeot Motocycles, DAB Motors will soon be mass-producing its electric motorcycles and delivering worldwide” said Simon Dabadie, CEO & Founder of DAB Motors.
DAB Motors will benefit from Peugeot Motocycles' rich industrial history, enabling it to scale up and launch their innovative electric motorcycle on a large scale. For its part, Peugeot Motocycles will have the opportunity to take advantage of DAB Motors' knowledge of electric vehicle design (particularly with regard to top-of-the-range motorbikes and innovative solutions) and to combine it with the research carried out as part of the in-house electrification programme.
"The primary driving force behind our collaboration lies in DAB brand promise - to provide thrills on wheels to bold humans. This powerful commitment has led us to recognize the necessity of venturing into the electric realm, building upon our legacy of launching motorcycles 125 years ago. Additionally, the essence of both brands is rooted in production in France. We take great pride in manufacturing our premium ranges locally, preserving our strong expertise, and contributing to the growth of the French industry"," said Sebastien Mas, President of Peugeot Motocycles.
As part of this collaboration, Peugeot Motocycles has made a substantial new investment in DAB Motors, and now owns the majority stake in the company, to launch the serial production of the highly anticipated Concept-E.
DAB Motors will now industrialize its designs with the support of an historical motorcycle manufacturer. This includes access to Peugeot Motocycles' historical factory in Mandeure, France, where DAB Motors will set up its production.
The historical factory in Mandeure has the potential to revolutionize DAB Motors' production capabilities, allowing the company to produce its electric motorcycle in larger quantities. This will not only increase production, but also improve efficiency and lower costs to make the DAB e-motorcycle competitive on the premium electric market.
Mathieu Purrey, President of the Peugeot Motorcycles Supervisory Board, added, " This industrial alliance between Peugeot Motocycles and DAB Motors reflects the formidable combination of an historical producer and a disruptive new comer. Proud to contribute to the “Made in France” and really much looking forward to what comes next. Enjoy the ride!”
The future looks bright for DAB Motors and its customers, who can expect to see even more cutting edge technology and design. Be sure to keep an eye out for DAB Motors' future developments, as they continue to push the boundaries of electric motorcycles.