REDEFINING THE RULEBOOK

Founded by french motorcycle builder Simon Dabadie and part of the Peugeot Motocycles group, our electric motorcycle brand is driven by a passion for creativity and innovation.

We believe that humans need more subjectiveness, emotion, art and beauty.

Contact us

Contact us

PRODUCE DIFFERENTLY

At DAB, one of our mission when it comes to manufacturing is to give everyone the power to consume better and yet, in style.

Concretely, we try to offer a range of beautiful, durable electric motorcycles. There is no doubt that in recent decades, the hardware industry went too far. Products and vehicles have become disposable, and are often made very far from home. We always buy more, to change our model for a new one only 3 years after its purchase.

But rather than simply noticing that this world is going badly, we prefer to focus on what we can do best. And what we can do is trigger the next revolution in transportation.

In our opinion, this is what new transportation should look like.

Discover our creations

Discover our creations

A BRIEF HISTORY
OF DAB

From its humble beginnings as a custom studio, DAB rapidly gained acclaim as a motorcycle manufacturer esteemed for its design precision and meticulous craftsmanship. Transitioning into a electric motorcycle manufacturer supported by Peugeot Motocycles, DAB has continually pushed the boundaries of motorcycle design through innovation and collaboration, shaping the future of two-wheeled mobility.Today, DAB serves as a testament to unwavering passion, boundless creativity, and an unyielding pursuit of perfection across every facet of its craft.

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We are excited about the future ahead.

With a commitment to innovation and a focus on excellence, we are determined to revolutionize the landscape of motorcycling as we know it.

Our vision is to explore new horizons, pushing the boundaries of design and technology while staying true to our core values. As we move forward, we invite you to join us on this journey as we shape the future of transportation.